Market Research + Analyses + Projects
We provide marketing consulting, which is the sum of expertise and experience in many areas. We don't create theoretical documentations, but practical solutions.
More about NEUBERT marketing
We provide marketing consulting, which is the sum of expertise and experience in many areas. We don't create theoretical documentations, but practical solutions.
More about NEUBERT marketingTake a look at the research, analysis and projects we are preparing right now
12.10.2026
Petra Daňková
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The Czech pharmacy market is undergoing a dynamic transformation. There are over 2,900 pharmacies in the Czech Republic, more than half of which belong to chains and networks. Online pharmacies are growing at a double-digit annual rate, interest in self-medication and dietary supplements is rising, and the amendment to the Medicines Act is strengthening the pharmacist's role in generic substitution. The "Pharmacies 2027" study by NEUBERT marketing & Company maps the decision-making of Czech customers across 16 topic areas — from awareness of pharmacy brands and pharmacy choice through OTC product and vitamin purchases to loyalty programmes, online medicine shopping and trust in pharmacy staff. We collect data using the CAWI method from a representative sample of 800+ respondents from across the Czech Republic. The results are intended for pharmaceutical companies, pharmacy chains and networks, and manufacturers of dietary supplements and dermocosmetics.
05.10.2026
Petra Daňková
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Mystery shopping shows how customers really experience your stores and where untapped revenue lies. Using the model example of a 60-store fashion chain, we walk through a six-step approach, results over four waves and a revenue impact calculation: almost CZK 700,000 (≈ €28,000) extra per store a year. Plus seven principles every successful program needs.
11.09.2026
Petra Daňková
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NTERCLEAN 2026 Prague — October 1 at STAGES HOTEL. NEUBERT marketing premieres three unique textile care market research studies (laundries, corporate clients, consumers). Live demo of FLY reporting PRO and FLY Analytics PRO. Janek Ledecký Band concert.
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Company & market complete assessment + delineation of problems and opportunities + performance improvement plan
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Breaking the whole down into simpler parts. Designation of key factors, relationships, and influences
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