12.10.2026
Petra Daňková
0
The Czech pharmacy market is undergoing a dynamic transformation. There are over 2,900 pharmacies in the Czech Republic, more than half of which belong to chains and networks. Online pharmacies are growing at a double-digit annual rate, interest in self-medication and dietary supplements is rising, and the amendment to the Medicines Act is strengthening the pharmacist's role in generic substitution. The "Pharmacies 2027" study by NEUBERT marketing & Company maps the decision-making of Czech customers across 16 topic areas — from awareness of pharmacy brands and pharmacy choice through OTC product and vitamin purchases to loyalty programmes, online medicine shopping and trust in pharmacy staff. We collect data using the CAWI method from a representative sample of 800+ respondents from across the Czech Republic. The results are intended for pharmaceutical companies, pharmacy chains and networks, and manufacturers of dietary supplements and dermocosmetics.
05.10.2026
Petra Daňková
0
Mystery shopping shows how customers really experience your stores and where untapped revenue lies. Using the model example of a 60-store fashion chain, we walk through a six-step approach, results over four waves and a revenue impact calculation: almost CZK 700,000 (≈ €28,000) extra per store a year. Plus seven principles every successful program needs.
11.09.2026
Petra Daňková
0
NTERCLEAN 2026 Prague — October 1 at STAGES HOTEL. NEUBERT marketing premieres three unique textile care market research studies (laundries, corporate clients, consumers). Live demo of FLY reporting PRO and FLY Analytics PRO. Janek Ledecký Band concert.
06.08.2026
Petra Daňková
0
The Czech passenger car market is growing — over 140,000 new registrations were recorded in the first half of 2026, up 6.4 % year-on-year. At the same time, the rules of the game are changing: electric vehicles have passed the six-percent market share mark, Chinese brands have doubled their sales, and the median price of a used car has exceeded CZK 420,000. The Passenger Car Sales 2026 study by NEUBERT marketing & Company maps the purchasing decisions of Czech customers across 16 thematic areas — from brand awareness and decision criteria to attitudes towards e-mobility and after-sales satisfaction. Data is collected via CAWI on a representative sample of 1,000+ drivers from across the Czech Republic. The results will help automakers, dealers, and leasing companies understand what truly influences customers and adapt their business strategies to current market trends.
15.07.2026
Petra Daňková
0
Mystery shopping reveals the reality of your locations. We measure customer experience exactly as a real customer lives it — from the moment they walk in to the moment they leave.
30.06.2026
0
Supermarket 2026 — where Czech shoppers are heading A nationwide survey of shopping behaviour, preferences and loyalty among supermarket and hypermarket customers in the Czech Republic. Data collection from 1 September 2026.
17.06.2026
0
Online market research (CAWI) delivers reliable data about your customers, competitors and market — quickly, accurately and at a reasonable cost. NEUBERT marketing conducts CAWI surveys globally — anywhere in the world.
03.06.2026
Petra Daňková
0
19.05.2026
Petra Daňková
0
As a business owner, you make decisions every day. Most of them are small. But some cost hundreds of thousands — a new product, entering a new market, a brand redesign, expanding into another region. And it is precisely with those big decisions that many smaller companies share the same bad habit: they decide based on gut feeling instead of data.
09.02.2026
0
Market research on Czech e-commerce and e-shops 2026 A new omnibus for everyone who sells through an e-shop
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