The Czech passenger car market is growing — over 140,000 new registrations were recorded in the first half of 2026, up 6.4 % year-on-year. At the same time, the rules of the game are changing: electric vehicles have passed the six-percent market share mark, Chinese brands have doubled their sales, and the median price of a used car has exceeded CZK 420,000. The Passenger Car Sales 2026 study by NEUBERT marketing & Company maps the purchasing decisions of Czech customers across 16 thematic areas — from brand awareness and decision criteria to attitudes towards e-mobility and after-sales satisfaction. Data is collected via CAWI on a representative sample of 1,000+ drivers from across the Czech Republic. The results will help automakers, dealers, and leasing companies understand what truly influences customers and adapt their business strategies to current market trends.