Mystery shopping

Research by observation

How does your sales team work?

mystery shopper → trader

objective feedback

Mystery shopping – research by observation– qualitative type

Mostly used to provide the company with the feedback as to how their sales strategy works. It can also be used as mapping the competitor's sales model.

Examples of this type of research and its uses:

sales personnel's sales skills
personnel's initiative
store condition - cleanness, goods ...

competitor's sales technique

This research will suit those of you who want o improve their sales. To find out how your personnel and the store currently work and what should undergo a change.

The NEUBERT marketing research may include the analysis that will explain the relationship between the findings and the recommendations as to what the company should do.

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INTERCLEAN 2026 Prague — Premiere of the Largest Textile Care Market Research in Czech History | NEUBERT marketing

11.09.2026

Petra Daňková

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NTERCLEAN 2026 Prague — October 1 at STAGES HOTEL. NEUBERT marketing premieres three unique textile care market research studies (laundries, corporate clients, consumers). Live demo of FLY reporting PRO and FLY Analytics PRO. Janek Ledecký Band concert.

Passenger Car Sales 2026 | Market Research | NEUBERT marketing

06.08.2026

Petra Daňková

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The Czech passenger car market is growing — over 140,000 new registrations were recorded in the first half of 2026, up 6.4 % year-on-year. At the same time, the rules of the game are changing: electric vehicles have passed the six-percent market share mark, Chinese brands have doubled their sales, and the median price of a used car has exceeded CZK 420,000. The Passenger Car Sales 2026 study by NEUBERT marketing & Company maps the purchasing decisions of Czech customers across 16 thematic areas — from brand awareness and decision criteria to attitudes towards e-mobility and after-sales satisfaction. Data is collected via CAWI on a representative sample of 1,000+ drivers from across the Czech Republic. The results will help automakers, dealers, and leasing companies understand what truly influences customers and adapt their business strategies to current market trends.