Research by observation 

It is mostly used whenever a company wants to comprehend the actual state of things, such as to see what way the customers use while entering the store, where they mostly stop, etc.

This is a data collection using preset observation techniques. It is, for example, used to determine the customer flow rate, i.e. how many customers will make their purchases at a given sales point, how many of them will pass a rack, what way they respond to a secondary product exposure, etc. The research will suit the companies that want to know responses to particular impetuses or verify the customer rates.

Examples of this type of research and its uses:

• Customer flow rates (e.g. where attractiveness of a place is to be measured)
• Customer motion routes (e.g. for setting an effective product line exposure)
• Conversion (number of the customers having visited the place and how many of them have really bought)

This research will suit those of you who want to understand occurrence of entities (customers, supplier, etc.) at a particular point of time and place.

The NEUBERT marketing research can include the analysis which explains the relationships between the findings and the recommendations as to what should be done.

Experimental Research

It is mostly used whenever a company wants to comprehend how a customer is using a product and to see what the customer understands and where there are weak points. 

This research is most valuable in scientific terms. Experimental research is testing information and data on the genuine customers, stores, competitors. A customer will get or have a look at a realistic product, being watched how he/she will handle it and or what's his/her response to prices, discounts, etc.

Examples of this type of research and its uses::

• New product testing
• Price responses
• Product or service usage

This research will suit those of you who want to understand occurrence of entities (customers, supplier, etc.) at a particular point of time and place.

The NEUBERT Marketing research can include the analysis which explains the relationships between the findings and the recommendations as to what should be done.