Mystery shopping – research by observation– qualitative type

Mostly used to provide the company with the  feedback as to how their sales strategy works. It can also be used as mapping the competitor's sales model.

Examples of this type of research and its uses:

• sales personnel's sales skills
• personnel's initiative
• store condition - cleanness, goods ...

• competitor's sales technique

This research will suit those of you who want o improve their sales. To find out how your personnel and the store currently work and what should undergo a change.

The NEUBERT marketing research may include the analysis that will explain the relationship between the findings and the recommendations as to what the company should do.