Field Research - CAPI

A quantitative research carried out in field

Do you have multiple quests?

inquirer → respondent

Statistics + shares + details

Field Research - Research by polling – for quality

This is a descriptive research and data collection. Mostly used to provide the company with more knowledge on public awareness, on their customers, preferences, and attitudes.

Examples of this research uses:

awareness of the company
acceptability of prices
market shares
purchase locations

This research will suit those of you who want to know the view held by a larger group of people and to quantify the market shares from such information.

The NEUBERT Marketing may even include the analysis which explains the relationships between the findings and the recommendations as to what the company should do.