Secondary Data Research 

It is mostly used to enable company's understanding of the market as a whole. With this research the company can find out broader context of the market happenings.

NEUBERT marketing & Co. has at their disposal an ever-updated updated database of more than 46,000 thematic items, dealing with many various fields of business. We can therefore provide you with a data analysis and then your business analysis without the need of any new data collection. Secondary sources are most frequently good as allowing to determine the company's market share, power of competitors, long-term trends of demand & supply development. 

Examples of this type of research and its uses:

• Your company's and competitors' shares, including the estimated future trends
• Total size of the market, including its potentials
• How the so-called "macro-environment" affects your company
• Market trends
• Cost, prices, profits development trends

This research will suit those of you who want to understand the market in its broader contexts or who want to know more than customer views only

The NEUBERT marketing research can include the analysis which explains the relationships between the findings and the recommendations as to what should be done.